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“On day 17, I didn't feel any cravings, so I simply stopped.”

The 28-day challenge — Your companion to end the pressure, inner struggle and attempts to quit, and live smoke-free with ease.

Turn off the “desire to smoke” permanently and experience the feeling of no longer wanting to smoke.

🕊️

Feel 100% ready to quit and decide for yourself when your smoke-free life begins.

🏆

Feel the deep certainty that you will remain smoke-free without effort – what will be will be.

4.89/5.0
+18 000 participants

Over 18,000 smokers have found a new way to live the life they want, thanks to the challenge.

Challenge
Colette
Verified customer
“Ich schlafe super, halte es wieder neben Rauchern aus. Ich fühle mich pudelwohl, rieche die Welt viel besser, bin glücklich. Habe richtig Lust aktiv die Welt wieder zu erleben. Ich danke euch! Ich hab’s geschafft. So wertvolle Tipps, falls es mal eng werden sollte. Ich hab’s ja wirklich schon oft versucht, aber jetzt fühlt es sich leicht an. Nicht “Du musst es schaffen.”, sondern: “Ich will es. Ich bin Nichtraucher.” 🙏❤️”
Deborah
Verified customer
“Meine letzte Zigarette war gerade vorhin! Die Challenge hat mich sehr gut begleitet und ich fühle mich bereit, aufzuhören und die Dinge zu tun, die mich stärken und mir Freude bereiten! Ich habe mir das erste Mal die Zeit "genommen" und bewusst, in Ruhe meine "Rauch-Situationen" geklärt. Ich habe fünfunddreißig Jahre geraucht... ich freue mich auf mein rauchfreies, unabhängiges Leben! Danke 💞 🙏🏼✨”
Uta
Verified customer
"Mitten in der Entwöhnungsphase, Tag siebzehn, hatte ich plötzlich keine Lust mehr auf Zigaretten. Also hab ich es gelassen. Die Schachtel war fast noch voll, aber es hat mich nicht interessiert. Nach fast dreißig Jahren als Raucherin. Das ist jetzt fast drei Monate her. Mein Leben ist jetzt schöner und entspannter. Denn Entspannen, Abschalten, Genießen oder Warten kann ich plötzlich auch so, ohne einen Ersatz."
Do you know that feeling?

“I want to quit—but I don't want to quit.”

In the morning, you're determined. In the evening, the pack is empty.

You know that smoking is harmful. You feel it when you climb stairs. You smell it on your hands. You see it in the mirror.

But you also love it. The little break. The moment just for you. The cigarette with your coffee.

And while everyone says, “Just quit,” only you know how complicated it really is.

And the more you fail, the more you ask yourself:

  • ➡️ Why can't I do it?
  • ➡️ Am I really that weak?
  • ➡️ What's wrong with me?

Before you lose all hope…

(and resign yourself to the fact that you're just “a smoker”)

… you need to know the following.

What nobody tells you

Over the years, your subconscious has associated smoking with positive feelings.

  • ☕ A cigarette with your coffee: your moment of peace
  • ⏱️ Your smoke break: time just for you
  • 🍽️ A cigarette after a meal: relaxation and enjoyment
  • 🙇‍♀️ A cigarette when you're stressed: your escape

These “emotional connections” are deeply ingrained in you. They are the reason why you keep reaching for a cigarette - even if you hate it.

They are what distinguish you from non-smokers.

Non-smokers have never formed these connections. For them, a cigarette is just a smelly stick.

For you, it's a break. A reward. Comfort. Company. Control.

And that's exactly why none of the other methods have worked for you:

They all require you to give up something that your subconscious mind considers valuable.

Patches, gum, cold turkey - they all treat the surface. They fight the nicotine, but not the real reason you smoke.

No wonder it feels like a battle against yourself.

No wonder you keep losing.

But what if you could break those connections?

To become permanently smoke-free, you just need to break the emotional ties

Once you do that …

… your subconscious will no longer see smoking as a solution, but as what it really is: unnecessary.

The constant struggle? Gone. The guilt? Gone. The urge to smoke? Gone.

Instead, you finally feel your own free will again:

The desire to live a healthy and self-determined life - without inner conflict.

At this point, becoming smoke-free is no longer a torment, but a liberation.

You wake up in the morning without a thought of cigarettes.

You drink your coffee and simply enjoy the moment.

You cope with stress with genuine calm - without having to smoke.

This freedom is waiting for you. It's closer than you think.

And it's easier than you can imagine.

So before you lose more years in a daily struggle…

Here is the path that has already liberated 18,000 women

The cessation program to get smoking “out of your head” for good

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The 28-day challenge

Developed by cessation experts and former smokers, our reverse strategy is your secret weapon: instead of quitting and torturing yourself with abstinence, you only stop when you are already smoke-free inside.

The daily instructions, questions, and prompts trigger the exact thought processes that break your emotional connections. The result: The desire to smoke is “switched off.” Quitting becomes a natural decision.

  • Continue smoking as normal - while you become smoke-free in your mind
  • Break emotional connections - the desire to smoke disappears on its own
  • No sacrifice - keep your habits and enjoy being smoke-free
  • Just 10 minutes a day - exercises that really work
  • 28 days step by step - at your own pace
  • 3 months access - no pressure
Free gifts with your order
"Health Reset" course
Live in optimal health as a non-smoker
Smoke-free dream life
Audio courses with experts for a happy life
Secure SSL
Encryption
One-time payment,
no subscription.
60-day money-back guarantee

Our commitment to quality

We are 100% sure that you will feel completely at home with us.

If, contrary to expectations, you are not completely satisfied within 60 days, send us an email at en@avra.support and we will refund every single cent. No ifs, ands, or buts!

Don't let smoking hold you back any longer - regain your freedom, energy, and quality of life in 28 days.

The challenge consists of 28 program days, for which you can take as much time as you want. Here is when you could achieve which milestones:

Day 1-10: Say goodbye to the pressure of “having to quit.” You can continue smoking without feeling guilty while you gain clarity about what exactly is preventing you from becoming smoke-free.
Day 11-16: With lots of inspiration, you decide for yourself what your smoke-free everyday life should look like. You gain confidence that you can get through the day, relax, and enjoy your moments just as well - or even better - without smoking.
Day 14-17: The urge to smoke gets weaker and weaker, and you feel 100% ready to quit. You smoke your last cigarette on your own accord and start the life you've wanted for so long.
Day 18-25: No more “I am not allowed to smoke.” It becomes easier and easier to live your life smoke-free - because it's your free will. You become more and more certain that you've finally done it.
Day 28+: Experience the freedom to do what is good for you, sleep peacefully, wake up with more energy, consciously enjoy the little moments, and think less and less about smoking - almost as if you had never smoked…

Feel how the “urge to smoke” turns into a deep conviction to remain smoke-free.

Experience what it feels like to live smoke-free, think less and less about smoking, and no longer want to smoke of your own accord, with the 28-day challenge.

🕊️ Free and self-determined, instead of controlled by smoking: You alone decide what you want, think, and do. You feel deep down that you want to remain smoke-free.
Trust yourself instead of forbidding yourself something: You can enjoy your habits as usual - just without having to think about smoking.
🛡️ Safe and independent, instead of fearing failure: You will master every day with the absolute certainty that you will remain smoke-free - come what may…
🧘‍♀️ Relaxed, instead of restless: You can breathe easier again, have less stress, worries, or conflicts, and can relax more easily.
💃 Full of energy, instead of out of breath: You'll sleep better and start the day feeling refreshed, in a good mood, and with more energy.
Motivated instead of exhausted: You don't waste time planning how to quit smoking, leaving your mind free for the things that are important to you.
❤️ Like you, instead of “someone who harms oneself”: The best feeling is still taking care of yourself, doing what's good for you, and being totally yourself again.
Slide 1
Slide 2
Slide 3
Slide 4
Slide 5

The 28-day challenge

Developed by cessation experts and former smokers, our reverse strategy is your secret weapon: instead of quitting and torturing yourself with abstinence, you only stop when you are already smoke-free inside.

The daily instructions, questions, and prompts trigger the exact thought processes that break your emotional connections. The result: The desire to smoke is “switched off.” Quitting becomes a natural decision.

  • Continue smoking as normal - while you become smoke-free in your mind
  • Break emotional connections - the desire to smoke disappears on its own
  • No sacrifice - keep your habits and enjoy being smoke-free
  • Just 10 minutes a day - exercises that really work
  • 28 days step by step - at your own pace
  • 3 months access - no pressure
Free gifts with your order
"Health Reset" course
Live in optimal health as a non-smoker
Smoke-free dream life
Audio courses with experts for a happy life
Secure SSL
Encryption
One-time payment,
no subscription.
60-day money-back guarantee

Our commitment to quality

We are 100% sure that you will feel completely at home with us.

If, contrary to expectations, you are not completely satisfied within 60 days, send us an email at en@avra.support and we will refund every single cent. No ifs, ands, or buts!

What our participants say

Erika

Bin seid 6 Wochen rauchfrei

Marion

Es hat mir geholfen, rauchfrei zu werden

Nicole

Der Inhalt ist stimmig und sehr tiefgründig. Man wird gut geleitet

Roxana

Sehr gute Impulse

Patricia

Ich habe aufgehört zu rauchen

Still unsure? Here are the most frequently asked questions we receive about the challenge.

© 2020-2025 B.K.L. PUBLISHING LTD.
Avra Wellbeing is a trademark.

Note: Our website and online program are for your information only and in no way replace a personal consultation, examination or diagnosis by a doctor. For more information on health requirements for participation in our online programs, please see our Terms of Use. All offered online programs are self-study courses and not individual coachings.

All online programs offered are self-study courses and do not include individual coaching/consulting or assessment of learning success.